Rebrand

Look, there's no point in rebranding yourself for the new captain... or should I say "craptain"...

— Brooklyn Nine-Nine S7E2

We'd love a rebrand that boosts our market share in the States, and we think, with your help, we could be the next Brussels sprouts.

— Emily in Paris S2E4

They've both been instrumental in helping me rebrand The Spectator.

— Gossip Girl S5E6

I used to be Jennifer, but then I decided to rebrand myself.

— Parks and Recreation S6E4

No, we had to rebrand that as a solvent for mining equipment.

— The Big Bang Theory S12E17